Sep
21
2016
post

Our marteching has recently delivered 20X increase in traffic and resulted in 5% online sales for our latest customer.

Put our experience across tech powered marketing, business strategy, brand positioning, campaign design, content strategy, social media planning and effective campaign management to work for you and accelerate your business development, user acquisition, engagement and conversion goals with minimal budgets.

Jul
13
2016
pl_blog

We recently met with a consumer brand (hair care category) with 100k facebook followers (cultivated by spending close to $10,000 over a year) and an active content publishing team, digital agency and social media marketing agency. The CEO called us as he was frustrated that while the marketing team and agency were gushing about page likes, post likes the spend on social media was having ZERO impact on brand recognition, word of mouth, sales. “Each time we have a review, the agencies mutter about number of impressions, reach etc. By this time the entire population of Bangalore should have known about our brand” he said but each time we do a dip-stick test, our brand is no where on the recall metrics.

Jul
11
2016
newwhatsapp

Email is passé. Most consumers sign up on websites, services using Gmail. And it is rare for your email land into the Gmail inbox. More often than not, your weekly/monthly status mails, promotional mails, offers land up in the promotions tab with less than 0.1% views. You might as well be burning money.

Nov
26
2015

Today brands are pouring BIG money into building page “like” community, well researched, well designed content strategy and boosting posts to get more “likes” and shares. However, research indicates that most brands are reporting very poor engagement with their followers.

(a) Most posts have low reach, low engagement (likes, comments,shares).

(b) Facebook post promotion is costly.

(c) The engagement insights are basic.

(d) Brands have no way to follow-up with users who like or comment
on a post other than manual activity (not scalable).

Oct
29
2015

In 2015, the total global ad spends is about $570 bn (emarketer.com). And over the next decade the total marketing technology spends will be $120bn (http://fortune.com/2015/10/07/marketing-technology-budgets/)

Jul
14
2015
filmi-filmy

What should be the policy for push notifications for a news app? With early each app sending push notifications most users have the ubiqutous “red star” on most apps on their devices. Does sending a notification for every new story make sense? Does sending a summary notification make sense? Should we think

Jun
30
2015
filmi-filmy

Pariksha Labs, a leading publisher of mobile apps for Indian content, has announced a major update of its news reader/aggregator app “inNews“. The company claims to have pioneered sophisticated news

Jun
11
2015
filmi-filmy

A couple of posts ago, I talked about the idea that “audio search” makes so much sense for a music app. We have been working behind the scenes looking at voice to speech technologies and evaluating them with a view to offer voice search in our app “Filmi Filmy”.

Mar
24
2015
filmi-filmy

CEP Extensions are the preferred way for developers to extend Adobe CC applications. In an earlier article, we presented an overview and some tips on migrating plug-ins to CEP extensions This article presents the case study from integrating Angular JS in CEP extensions.

Mar
10
2015

Your own business: Check

Your loyal customers: Check

Now, what is missing? Umm, aren’t you forgetting your presence on the social media. It is one of the biggest platforms in today’s time to connect with customers.

So you created a Facebook Page for your business, what now then? It’s time you get your page in front of your customers, in front of the world. If we put it in a more fancy way then, it’s time for you to drive traffic to your page, increase engagement, and promote your business.