In 2015, the total global ad spends is about $570 bn (emarketer.com). And over the next decade the total marketing technology spends will be $120bn (http://fortune.com/2015/10/07/marketing-technology-budgets/)
The signs are all around. Tech enabled marketing will lead the future. It’s all about a marriage of data analytics, real time responsiveness and tech enabled story telling. Our own experiment under Marteching is yielding great results for our clients. If you are a start-up founder or an established brand CMO looking to improve ROI on social, talk to us.