Marry in a Week
Pariksha Labs has started offering this new suite of services, termed “MARTECHINGTM” (marketing + technology) to start-ups, SMEs and large brands. Interested to push the digital & social media marketing envelope. In the 8 weeks since launch, we have signed on 6 customers and used our superior traffic and data analytics and social listening tools to deliver on improved digital consulting, brand messaging, social media strategy and presence management.
- * Web/mobile strategy and tools
- * User engagement models and tools
- * Personalization, social listening and follower persona build-up
- * Real-time campaign effectiveness and tunning
- * Hacking major platforms (FB, TWitter, WhatsApp, LinkedIn) for data mining and messaging
- * Near real-time marketing collateral / content creation.
- * Proprietary tools – OM (Online-interaction mining), Whatsapp Probe, LinkedIn Labs, Twitter
Trawl, CBMA (call based marketing automation) & many more.
Think of MartechingTM as hiring a CMO + CTO for your brand without the need to build a department and/or large spends.
Arvind – CEO of Pariksha Labs is a tech & marketing expert with deep focus on innovation.
2014 – Feb 2015, Arvind co-ordinated the IT & Social Media strategy for AAP. A past veteran at Adobe, Polaroid, Apple he now helps start-ups and SMEs build great products and businesses.
He is an angel investor, mentor to tech start-ups, TiE charter member and passionate about marketing & tech.
Manish is a new age hospitality entrepreneur, a branding expert and social media story-teller. An advertising veteran with 17+ years of hands on experience at JWT, Ogilvy, Mudra, Leo Burnett, Digitas etc.
Early stage co-founder at Oravel (Now OYO rooms) he runs two successful hospitality start- ups – CinnamonStays.in & Linger.in. A passionate believer in the power of story- telling using digital tools and eco-system.
An expert at giving start-ups – sound branding, digital marketing & social media advice and deliverables.