Your own business: Check
Your loyal customers: Check
Now, what is missing? Umm, aren’t you forgetting your presence on the social media. It is one of the biggest platforms in today’s time to connect with customers.
So you created a Facebook Page for your business, what now then? It’s time you get your page in front of your customers, in front of the world. If we put it in a more fancy way then, it’s time for you to drive traffic to your page, increase engagement, and promote your business.
People want to connect with you. And they just need a gentle reminder sometimes. Here are a few ways which can boost up your business possibilities:
1- Cash in on your Network
People have already joined your your e-mail list, but they don’t check mails on a daily basis. Although, you will find them scrolling down the screen on various social networking sites and they would love to connect with you on any of them. So, what do you do then?
Send out an e-mail to your contact list, inviting them to connect with you on your social networking pages, be it facebook or Twitter or Linkedin etc.
Once people connect with you on social media, you’ll automatically show up on their newsfeed and it will be easy for you to engage with them.
People forget to act even when they want to act! So, you may have to push, cajole and request folks a couple of times and across multiple channels to get this going. Be persistent without being offensive and see how persistence pays!
2- Guide your Customers to you
Add various social network sites badges to your website or blog. A badge is an icon you create that links fans from your website to your social networking pages.
Make sure your social networking pages have useful content, interesting engagements and something of value to your customers. If you keep promoting your own products, chances are your pages will become monotonous.
3- Share your page link with friends and family
There are millions and billions of monthly active users on various networking sites be it Facebook, Twitter, LinkedIn or Pinterest. That’s quite a big pool of potential new customers you can connect with. Tap into these larger networks through friends and family.
4- Take your business to new social heights
There is a big difference between social media and social media marketing. Social media marketing enables you to be found and be relevant. Share the link of your website on various other social media platforms, share your work, and put it in front of the eyes of the people. Send out the link on Twitter, add a link in all the descriptions for your YouTube Videos or Flickr Photos.
5- Promote it offline too
Promote your social media networking pages on all of your print marketing materials including business cards, menus, flyers, signs, t-shirts – anywhere it can be visible.
The more followers you have, the more your reach increases.