Tag Archives: News App

India’s Pariksha Labs Claims Next-Gen news reader designed for mobile that shows ‘The Big News Now’ based on text semantics automation

Pariksha Labs, a leading publisher of mobile apps for Indian content, has announced a major update of its news reader/aggregator app “inNews“. The company claims to have pioneered sophisticated news automation technology to automatically determine the Top news at any time, and show only the Big news in its updated reader.

Mobile users exhibit an entirely new way of consuming news stories, different from printed newspapers and even web-based news portals. Mobile users glance at their devices multiple times a day; they need to know the Big, trending, breaking news and quickly see all the stories related to this news on the mobile device. They want the option to read detailed stories but only if there is significant interest. They are looking to share big, breaking news with their social and professional networks quickly to establish their own social brands.

Meeting this need requires a new way to present mobile news. The existing apps, both single brand news readers and/or news aggregator apps, simply convert the printed/web style news to mobile instead of recognizing this fundamental difference for the mobile user. The result is that users must use multiple apps, visit multiple feeds and go through multiple stories to identify the top stories and understand all points of view on the story. Even aggregator apps present news in the old catalog style: source->category->story. The user has to do all the hard work of browsing, move between many screens and it takes a good amount of time to get a sense of what is truly trending.

inNews addresses this by leveraging sophisticated news automation technology to automatically cluster news stories based on their keywords and related entropy. Using powerful server technologies, inNews can determine the Top news at any time based on the volume and velocity of stories emerging on the topic. This is then presented to the user with all the related stories in one place. With a single tap, users can see all the articles published on a story, check out the headlines, the picture used and decide which ones they want to follow. By presenting The Big news Now, inNews aligns strongly with the mobile users’ need to quickly catch, view and share the breaking news.

inNews is built using perhaps the most powerful news automation technology in India,” said Mr. Arvind Jha, Founder/CEO at Pariksha Labs. “While other news readers have taken a labor-intensive route, we want to address the problem using our technological edge. Very soon we can provide our users with the life-cycle view of news – how a story develops, matures and gets phased out as new stories emerge. For those serious about news on mobile, inNews is a must have app,” he emphasized.

How inNews Works

How inNews Works

inNews is a Free app that aggregates over 1000 news feeds and processes 3000+ stories daily across 10 categories. “We will continue to improve our news automation technology and are looking at introducing pay-per-view type models in partnership with the news publishers. We believe that the mobile customer wants to be delighted and only a superior technology adoption can create the right impact for a news reader app,” Mr. Jha claimed. Pariksha is working on extending its news automation technology to provide personalization, media monitoring solutions, advanced search and keyword-based filtering for the app, he said.

inNews is currently available on both Apple AppStore and Android Play Store. The app is also available on all Amazon devices from the Amazon store. Links:

Play Store: https://play.google.com/store/apps/details?id=com.plabs.apps.innews&hl=en

App Store: https://itunes.apple.com/in/app/innews-the-big-news-now/id991757311?mt=8

Amazon Store: http://www.amazon.com/inNews-The-Big-News-Now/dp/B0100OYXIU/ref=sr_1_1?s=mobile-apps&ie=UTF8&qid=1434766911&sr=1-1&keywords=inNews

Pariksha Labs Pvt. Ltd. is a leading Indian app publisher focusing on content for Indian residents/diaspora.

Paiksha has a portfolio of apps around Indian content and claims a combined user base of 100,000 downloads. It has introduced the concept of virtual currency for in-app transactions and has reported initial success with the experiment. Users can transact across apps through a common registration mechanism. The other apps published by Pariksha includes inTube – an app to quickly see latest movies on YouTube; Filmi Filmy – an app to find and watch Hindi film songs in video; and ThotOfU – an app to send mobile greeting cards.

Pariksha also offers R&D focused Software Development services and specializes in building new products for its customers. For more information, visit: www.parikshalabs.com.

UI for RIA

RIA stands for Rich Internet Applications. RIAs have features and functionalities which are seen in the conventional desktop applications. While maintaining the advantages of web applications, RIAs make use of rich graphics and streaming media scenes.  The designing part of RIAs is very important that makes use of web infrastructure combined with client-side application to carry out the presentation.

A typical RIA is comprised of three layers; the presentation layer, business layer, and data layer. The presentation layer is the layer that contains UI and the presentation logic components.

RIAs can be simple or complex and their design and implementation varies accordingly. However, in the presentation layer, which contains UI, it is important to have good architectural design. Interfaces can be simple to overlay the back end the businesses services or can be complex that can perform most processes themselves and communicate back end information.

Let us talk about some general design considerations followed while designing for UI. These considerations will help you when designing RIA according to your requirements and perform efficiently when expected.

When designing a RIA, consider the audience. Consider designing RIA only when your vital audience makes use of browser that supports RIAs.

Consider the complexity of your UI requirements since RIA implementations work best only when they use single screen for all operations. They find it difficult to work with multipage UI. Though they can be extended to multiple screens, it requires extra code and screen flow consideration. With such screens, users should be able to navigate easily or can pause and return to a particular point easily and quickly, instead of starting the whole process over and again.

If there are multi-page UIs, you should use deep linking methods. In addition, you need to use carefully the Uniform Resource Locator (URL), the history list and the browser’s back and forward.

Since RIAs are meant for providing rich user experience in whatever way they can, there should be more sophistication and more user interactivity.

With the help of RIA, client and server computers can communicate without any irrelevant page refresh. Web applications can support different user interactivity with just single screen. Users can interact in real time as information can be seen on same page on which it was requested.

Improved user interface on RIAs not only increased convenience in the user interactivity but also made it more interesting. UI designers make use of animation, sounds and graphics for improving the user interface. There is large range of options available for the visual interface design. Designers can use more graphic elements as these graphic elements available in RIAs use less network bandwidth.

Using Rich Internet applications, designers and developers can now offer Web site users better User Interface and more functionality that is needed for application interfaces. It helps them create web applications that are more user-friendly. It also helps in increasing ROI. Users become more productive and hence dropout rates go down that result in increased number of completed transaction.

Difference between UI and UX

UI Vs UX is an ongoing debate that comes into scene whenever a new technology, new gadget or for that matter, anything new comes into the market.  UI stands for the User Interface  , which refers to the space where interaction between the machine and human takes place. And UX stands for User Experience which means feelings of the users about using a service, product or system.  Though UI and UX are two different things, they are related. For instance, when you see a new mobile phone in the market, you might be attracted by its looks, its model, its features on the very first glance. This attraction for this gadget is due to its UI. However, when you start using it for calling, chatting, emailing or whatever, you use it in real sense. At that time, you are having user experience or UX. UX can be either good or bad no matter how good is the UI of that mobile phone.

Before we start delving deep into this UI vs. UX debate, let us first get some peek into the terms UI and UX.

What is a user interface?

You might have heard User Interface or UI at times from computer salespersons to other tech persons. But, do you know what this tech jargon means?

Actually, User Interface  is quite simple to understand as it refers to the components and parts of the computer and software that  users see, hear to and touch. If we talk about computers, user interface includes all those parts of the computer or the machines that let us, humans, interact and communicate with it. For instance, now you are reading on this computer screen,  this screen is the part of user interface. Similarly, when you use your mobile phone, its screen is the part of user interface. In these cases, screen communicates with you by showing the message.

One thing to be noticed here is User interface is not just, what the machine shows you. In fact, it is a two way channel where both, the user and the machine, interact with each other.  To make use of the machine, users give  their  instructions  through user interface. It is called input. On the other hand, the machine or the computer gives the results in the form user asked for like on the screen or printer or whatever. This is known as the output. The input given and the output received, entirely depends upon the User Interface.

What means by User Experience

The success of a product, service or system, entirely depends upon the user experience.  In fact, the user interface is designed to give the best user experience.  What the term User experience means?   User experience includes all the aspects of the user’s interaction with the product or the machine. The best user experience ensures not only the ease of use but also the joy to use that particular product. The true user experience goes just beyond providing the checklist of features; it provides much more than what user expect for.

To provide best user experience, user interface design should be such that user need not pay much attention to. It should be easy to use and user need not keep fumbling for the buttons or keys to use that.

A user experience reflects the meaningful and valuable aspects of human  machine interaction. In addition, it also includes the user’s perception of the practical aspects such as utility, efficiency and the ease of use of the machine. However, User experience is subjective in nature and it is quite tedious to quantify it.  How well a user perceives a machine depends upon his or her feelings and thoughts about the system. At the same time, it is dynamic too as it changes with change of circumstances.

Difference between UI and UX

Now, let us talk difference between UI and UX.

Let us take an example of good user interface; the ubiquitous Google Home page which is the first page of Google search.  User only has to deal with one obvious search box and one button and is done. At the same time, a web page, where you cannot find a button to click on or find even after a thorough search, is the example of bad UI.   Without knowing how they work, we, user, will decide whether they are good or bad UIs. We will decide by their look  and layout; the interface.

However, when we talk about UX, it is much deeper than UI. User experience, apart from layout and display, involves certain more important aspects. User interface is only one part of the User experience.

While user interface is about the design, layout, pixel publishing, button placement or so, user experience is something holistic and creative. You can say User interface is just about the surfaces which let users interact with the system. On the contrary, User experience is “skin deep”.

Unlike User interface, you cannot just design User experience and move on. It needs to be continuously integrated into whatever we do. It is important to listen to the user’s demands  and feedback about the user experience to make it more enriching.

Most user experience designers agree that user experience is not even about technology. In fact, user experience designers make use of technology to help people make best use of resources around them.

The vital component of a User interface, which makes it a tool to good user experience, is its usability, functionality and ease to use. A user interface that looks good at first glance may not provide you even an iota of good user experience.


The most important thing to remember in this context is UX is a broader term involving everything from brand perception, usability, content, hardware, software and more. On the other hand, UI is just what you see on the screen, touch or hear to.