Tag Archives: relevant

Push notifications for a news application

What should be the policy for push notifications for a news app? With early each app sending push notifications most users have the ubiqutous “red star” on most apps on their devices. Does sending a notification for every new story make sense? Does sending a summary notification make sense? Should we think of customized, personalized notifications.

Here’s a quote from a friend I think of highly as a good thinker of new tech.

“I have stopped following any press these days. No news channels nor economic times or any such information now. For me most news has become non-actionable. The media content has become exponential both from generated content or syndicated content standpoint. After sifting through pages of content you are still trying to find the actionable items in those. I have started following social media and have started calling some of my connections JENA (Just Enough News Agent). The job of this person is to tweet around what he has read and if you have a few good connections they provide you a pretty descent exposure to the filtered new events.”

How do we make the notification actionable. What sort of news content is actionable?

In past articles, we have talked about building inNews as an aggregator that determines the BIG news at this time based on the volume and velocity of news articles on that story line and presents the top news with all related articles. It seems logical then to offer a customized, personalized option to the user to choose to receive notifications which will bring to focus the BIG news at that time so the user can check it out. But what will make it actionable? Can we link the notifications to the temporal value of news consumption?

As a user, I may be interested in the top news in the morning to know and also to re-affirm my knowledge of the top news stories from the previous day; by mid-day as I want to catch up on any major breaking stories during the day (especially financial or political) and end of the working day so I have a mental framework for catching up on the news in the evening as needed.

So if we link curiosity about the “news of the day” with the temporal and offer an option to the user to choose which notifications she is interested in, can we bring new value to the user? The answer of course lies in offering the solution to the user and testing the hypothesis.

Coming up in the next inNews release: personalized push notifications bringing you the top news of the morning, mid-day and evening. So that you stay abreast of news. And we get to see you daily. Stay tuned.

What is HTML5

Whenever a new technology comes into the market, it is often difficult for consumers to understand and use it to their advantage. HTML5 is still a new web technology that many people are still thinking what it is. Read this article to know, what is HTML5 and why you should use it?

Every web enthusiastic having even a bit of knowledge about making and working of websites would have heard about HTML or Hyper Text Markup Language. HTML is the backbone of every website and creates a framework for its construction. Since its introduction, HTML is evolving continuously with newer versions. HTML5 is the newest version of HTML 4.01 and XHTML 1.0. WHATWG (Web Hypertext Application Technology Working Group), formed by some experts from W3C (which originally created HTML), started working on new aspects of HTML and released HTML5.


HTML5 is developed to address the issues that are experienced in previous versions of HTML.   It is focused on the needs of web application developers. Since Internet has evolved extensively; increasing number of web applications are getting media heavy. This is the reason why older web technologies are no longer supporting newer needs and advanced applications. To accommodate the latest web needs to bring interactivity and functionality of multimedia to websites; HTML 4 is stretched and tweaked many times.  Furthermore, adding plugins like Flash, Silverlight and Java increase the costs.  Now with HTML5, users can take advantage of its new features to streamline the functionality without using heavy plugins. With HTML5, users can listen to songs embedded in a blog or watch a video without installing yet another plugin! It is really a big deal for the users with platforms that do not support things like Flash such as smartphones.

What Can HTML5 Do for you?

The media playback and offline storage are the most talked about features of HTML5.      Websites with HTML4 need plug-ins such as Flash or Silverlight to show videos or to play music. However, HTML5 allows the websites to embed directly the media using simple tags like “<video>” and “<audio>”!

Apart from this media functionality, another major addition is ability to store offline data for Web Applications. With HTML5, users can create files in Google Docs or they can draft e-mails even when they are not connected to internet.  When you come online next time, these changes will be automatically integrated. In addition, there are several other features   in HTML5 such as drag-and-drop.
Is it important to Learn HTML5?

Though HTML5 is the newest version of HTML, it attempts to stay backward compatible. Therefore, the thing is if you do not want to learn it just yet, you needn’t. However, if you are going to build complete webs application; you will definitely want to learn as it offers many new attributes and tags to help you.
A Few reasons why you should use HTML5

Presently, there is not much support for HTML5. But, there are many good reasons that convince you to invest in HTML5 today.

As you know HTML5 has evolved from HTML4 and XHTML1.0, it is the latest version of HTML. Though there are 28 new tags and some good techniques, you need not learn everything from scratch. Thus, without investing much time, you can acquire more functionality.

HTML will keep growing

Since the time of its introduction, HTML is constantly growing and will keep growing. To address the new needs, HTML5 will keep adding newer specifications and there will be never a time when you can say that now it is complete. Thus, there is no point in waiting for its final specifications to invest in. It is the time to switch over to future technology.

Most latest Browser support HTML5

Most browsers including Chrome, Firefox, Safari and Opera support HTML5 today. Though Internet explorer cannot recognize new tags, it can parse them if a JavaScript shiv is added t to the page you are using.  However, it will not let you use audio, or video. For that, you need to use traditional things like Flash.

HTML5 is in Trend

Most browser vendors are supporting the HTML5 standards. This support is growing to improve with passing time. Some web applications such as Google Chrome, Safari and Firefox 3.6 are using are already using some elements of HTML5.

Though Flash will be there, future of internet has great place for HTML5.