Tag Archives: Social Media Marketing

Promoting your Business made easy!

Your own business: Check

Your loyal customers: Check

Now, what is missing? Umm, aren’t you forgetting your presence on the social media. It is one of the biggest platforms in today’s time to connect with customers.

So you created a Facebook Page for your business, what now then? It’s time you get your page in front of your customers, in front of the world. If we put it in a more fancy way then, it’s time for you to drive traffic to your page, increase engagement, and promote your business.

People want to connect with you. And they just need a gentle reminder sometimes. Here are a few ways which can boost up your business possibilities:

1- Cash in on your Network

People have already joined your your e-mail list, but they don’t check mails on a daily basis. Although, you will find them scrolling down the screen on various social networking sites and they would love to connect with you on any of them. So, what do you do then?

Send out an e-mail to your contact list, inviting them to connect with you on your social networking pages, be it facebook or Twitter or Linkedin etc.

Once people connect with you on social media, you’ll automatically show up on their newsfeed and it will be easy for you to engage with them.

People forget to act even when they want to act! So, you may have to push, cajole and request folks a couple of times and across multiple channels to get this going. Be persistent without being offensive and see how persistence pays!

2- Guide your Customers to you

Add various social network sites badges to your website or blog. A badge is an icon you create that links fans from your website to your social networking pages.

Make sure your social networking pages have useful content, interesting engagements and something of value to your customers. If you keep promoting your own products, chances are your pages will become monotonous.

3- Share your page link with friends and family

There are millions and billions of monthly active users on various networking sites be it Facebook, Twitter, LinkedIn or Pinterest. That’s quite a big pool of potential new customers you can connect with. Tap into these larger networks through friends and family.

4- Take your business to new social heights

There is a big difference between social media and social media marketing. Social media marketing enables you to be found and be relevant. Share the link of your website on various other social media platforms, share your work, and put it in front of the eyes of the people. Send out the link on Twitter, add a link in all the descriptions for your YouTube Videos or Flickr Photos.

5- Promote it offline too

Promote your social media networking pages on all of your print marketing materials including business cards, menus, flyers, signs, t-shirts – anywhere it can be visible.

The more followers you have, the more your reach increases.

New generation print publishing apps?

InDesign Project Details – Pariksha has worked on InDesign CS4, CS5, CS5.5 on Windows and Mac environments and used their C++, JavaScript and Flex SDK to develop various applications.   Some of them are given below

  • Automating the Publishing workflow for one of the major Publishing company.  This involved development of InDesign Plug-ins to support Interactive Media within InDesign e.g. Audio, Video, Slide Shows etc.  Exporting of InDesign files to a proprietary format which was then used by a publishing application (developed in AIR) to Design Magzines and publish them on Web.
  • An application for a InDesign Product company that helps user to manage various page item positions by measuring their position and distances relative to other page items.
  • An application for end Customer to manage their InDesign Templates and generate InDesign files on demand by picking up a particular Template and filing it with the data specified separately in an XML file.

The project we are planning to work on is to develop the basic Plug-in in C++ and then use Flex UI to allow user to do the functions that are currently not part of InDesign e.g. linking to resources on Web etc.

Resource Profile

General

  • Should have good academic background and should be regular BE / BTech / ME / MTech / MCA from reputed institutes.
  • The minimum experience of the candidate should be 3+ years.

Technical Skills

  • Experience in development of InDesign Plug-ins (Client and Server) using C++(must) and/or JavaScript
  • Understanding of how to make the plug-in scriptable.
  • Should be comfortable with both Windows and Mac development environments
  • Should have good understanding and implementation experience of Object Oriented concepts and Patterns
  • Excellent communication and collaboration skills
  • Experience with Test Driven Development and Agile Methodologies in a distributed team environment is a plus.
  • Experience of developing Flex extensions of InDesign is a plus.

Top-notch flex developers

Flex Project Details  – Pariksha has developed various rich internet applications using Flex.  Some of them include

  • A Video Asset Management System that allows users to manage their videos on cloud.  They can import, search, browse, catalog, export, Share the videos on various social media sites and also run a 24*7 online TV channel.
  • A Security Monitoring System that allows remote monitoring of the videos from various cameras installed.
  • A Graphical Reporting Tool that allows the Management to review the status of various Customers, Projects and Employee Tasks through drill down Pie and Bar charts with filtering.

The projects we are planning to work on include

  • Develop an application that will allow mobile users to browse through various TV channels, see their program schedule and watch any program on the go.
  • A workflow based application where a form has to go through various stages.  The form designing and presentation will all be done using Flex.  The Form Design will be stored in XML format and will be dynamically rendered when needed and form data in a database.

Resource Profile

General

  • Should have good academic background and should be regular BE / BTech / ME / MTech / MCA from reputed institutes.
  • The minimum experience of the candidate should be – 2+ years for junior position (1 position) and 4+ years for senior position (1 position)

Technical Skills

  • Experience communicating with a REST based service using Flex a must
  • In addition to Flex/Action Script, hands on development experience with XML technologies.
  • Implementation experience of any Framework (Cairngorm, PureMVC, Mate, Swiz)
  • Should have good understanding and implementation experience of Object Oriented concepts and Patterns
  • Understanding how to bridge Java Script/Action Script, HTML/Flash
  • Excellent communication and collaboration skills
  • Experience with Test Driven Development and Agile Methodologies in a distributed team environment is a plus.
  • Experience of developing Flex applications for Livecyle, InDesign or any other Adobe product is a plus.