Tag Archives: Web promotion

Promoting your Business made easy!

Your own business: Check

Your loyal customers: Check

Now, what is missing? Umm, aren’t you forgetting your presence on the social media. It is one of the biggest platforms in today’s time to connect with customers.

So you created a Facebook Page for your business, what now then? It’s time you get your page in front of your customers, in front of the world. If we put it in a more fancy way then, it’s time for you to drive traffic to your page, increase engagement, and promote your business.

People want to connect with you. And they just need a gentle reminder sometimes. Here are a few ways which can boost up your business possibilities:

1- Cash in on your Network

People have already joined your your e-mail list, but they don’t check mails on a daily basis. Although, you will find them scrolling down the screen on various social networking sites and they would love to connect with you on any of them. So, what do you do then?

Send out an e-mail to your contact list, inviting them to connect with you on your social networking pages, be it facebook or Twitter or Linkedin etc.

Once people connect with you on social media, you’ll automatically show up on their newsfeed and it will be easy for you to engage with them.

People forget to act even when they want to act! So, you may have to push, cajole and request folks a couple of times and across multiple channels to get this going. Be persistent without being offensive and see how persistence pays!

2- Guide your Customers to you

Add various social network sites badges to your website or blog. A badge is an icon you create that links fans from your website to your social networking pages.

Make sure your social networking pages have useful content, interesting engagements and something of value to your customers. If you keep promoting your own products, chances are your pages will become monotonous.

3- Share your page link with friends and family

There are millions and billions of monthly active users on various networking sites be it Facebook, Twitter, LinkedIn or Pinterest. That’s quite a big pool of potential new customers you can connect with. Tap into these larger networks through friends and family.

4- Take your business to new social heights

There is a big difference between social media and social media marketing. Social media marketing enables you to be found and be relevant. Share the link of your website on various other social media platforms, share your work, and put it in front of the eyes of the people. Send out the link on Twitter, add a link in all the descriptions for your YouTube Videos or Flickr Photos.

5- Promote it offline too

Promote your social media networking pages on all of your print marketing materials including business cards, menus, flyers, signs, t-shirts – anywhere it can be visible.

The more followers you have, the more your reach increases.

What is HTML5

Whenever a new technology comes into the market, it is often difficult for consumers to understand and use it to their advantage. HTML5 is still a new web technology that many people are still thinking what it is. Read this article to know, what is HTML5 and why you should use it?

Every web enthusiastic having even a bit of knowledge about making and working of websites would have heard about HTML or Hyper Text Markup Language. HTML is the backbone of every website and creates a framework for its construction. Since its introduction, HTML is evolving continuously with newer versions. HTML5 is the newest version of HTML 4.01 and XHTML 1.0. WHATWG (Web Hypertext Application Technology Working Group), formed by some experts from W3C (which originally created HTML), started working on new aspects of HTML and released HTML5.

Why HTML5

HTML5 is developed to address the issues that are experienced in previous versions of HTML.   It is focused on the needs of web application developers. Since Internet has evolved extensively; increasing number of web applications are getting media heavy. This is the reason why older web technologies are no longer supporting newer needs and advanced applications. To accommodate the latest web needs to bring interactivity and functionality of multimedia to websites; HTML 4 is stretched and tweaked many times.  Furthermore, adding plugins like Flash, Silverlight and Java increase the costs.  Now with HTML5, users can take advantage of its new features to streamline the functionality without using heavy plugins. With HTML5, users can listen to songs embedded in a blog or watch a video without installing yet another plugin! It is really a big deal for the users with platforms that do not support things like Flash such as smartphones.

What Can HTML5 Do for you?

The media playback and offline storage are the most talked about features of HTML5.      Websites with HTML4 need plug-ins such as Flash or Silverlight to show videos or to play music. However, HTML5 allows the websites to embed directly the media using simple tags like “<video>” and “<audio>”!

Apart from this media functionality, another major addition is ability to store offline data for Web Applications. With HTML5, users can create files in Google Docs or they can draft e-mails even when they are not connected to internet.  When you come online next time, these changes will be automatically integrated. In addition, there are several other features   in HTML5 such as drag-and-drop.
Is it important to Learn HTML5?

Though HTML5 is the newest version of HTML, it attempts to stay backward compatible. Therefore, the thing is if you do not want to learn it just yet, you needn’t. However, if you are going to build complete webs application; you will definitely want to learn as it offers many new attributes and tags to help you.
A Few reasons why you should use HTML5

Presently, there is not much support for HTML5. But, there are many good reasons that convince you to invest in HTML5 today.
HTML5 is HTML

As you know HTML5 has evolved from HTML4 and XHTML1.0, it is the latest version of HTML. Though there are 28 new tags and some good techniques, you need not learn everything from scratch. Thus, without investing much time, you can acquire more functionality.

HTML will keep growing

Since the time of its introduction, HTML is constantly growing and will keep growing. To address the new needs, HTML5 will keep adding newer specifications and there will be never a time when you can say that now it is complete. Thus, there is no point in waiting for its final specifications to invest in. It is the time to switch over to future technology.

Most latest Browser support HTML5

Most browsers including Chrome, Firefox, Safari and Opera support HTML5 today. Though Internet explorer cannot recognize new tags, it can parse them if a JavaScript shiv is added t to the page you are using.  However, it will not let you use audio, or video. For that, you need to use traditional things like Flash.

HTML5 is in Trend

Most browser vendors are supporting the HTML5 standards. This support is growing to improve with passing time. Some web applications such as Google Chrome, Safari and Firefox 3.6 are using are already using some elements of HTML5.

Though Flash will be there, future of internet has great place for HTML5.