Category Archives: ParikshaLabs

If you are getting low ROI on social media, it’s because you are trying to get more value than your create.

In 2015, the total global ad spends is about $570 bn ( And over the next decade the total marketing technology spends will be $120bn (

Social Marteching

The signs are all around. Tech enabled marketing will lead the future. It’s all about a marriage of data analytics, real time responsiveness and tech enabled story telling. Our own experiment under Marteching is yielding great results for our clients. If you are a start-up founder or an established brand CMO looking to improve ROI on social, talk to us.

Promoting your Business made easy!

Your own business: Check

Your loyal customers: Check

Now, what is missing? Umm, aren’t you forgetting your presence on the social media. It is one of the biggest platforms in today’s time to connect with customers.

So you created a Facebook Page for your business, what now then? It’s time you get your page in front of your customers, in front of the world. If we put it in a more fancy way then, it’s time for you to drive traffic to your page, increase engagement, and promote your business.

People want to connect with you. And they just need a gentle reminder sometimes. Here are a few ways which can boost up your business possibilities:

1- Cash in on your Network

People have already joined your your e-mail list, but they don’t check mails on a daily basis. Although, you will find them scrolling down the screen on various social networking sites and they would love to connect with you on any of them. So, what do you do then?

Send out an e-mail to your contact list, inviting them to connect with you on your social networking pages, be it facebook or Twitter or Linkedin etc.

Once people connect with you on social media, you’ll automatically show up on their newsfeed and it will be easy for you to engage with them.

People forget to act even when they want to act! So, you may have to push, cajole and request folks a couple of times and across multiple channels to get this going. Be persistent without being offensive and see how persistence pays!

2- Guide your Customers to you

Add various social network sites badges to your website or blog. A badge is an icon you create that links fans from your website to your social networking pages.

Make sure your social networking pages have useful content, interesting engagements and something of value to your customers. If you keep promoting your own products, chances are your pages will become monotonous.

3- Share your page link with friends and family

There are millions and billions of monthly active users on various networking sites be it Facebook, Twitter, LinkedIn or Pinterest. That’s quite a big pool of potential new customers you can connect with. Tap into these larger networks through friends and family.

4- Take your business to new social heights

There is a big difference between social media and social media marketing. Social media marketing enables you to be found and be relevant. Share the link of your website on various other social media platforms, share your work, and put it in front of the eyes of the people. Send out the link on Twitter, add a link in all the descriptions for your YouTube Videos or Flickr Photos.

5- Promote it offline too

Promote your social media networking pages on all of your print marketing materials including business cards, menus, flyers, signs, t-shirts – anywhere it can be visible.

The more followers you have, the more your reach increases.

Mobile/ iPhone/iPad /Blackberry/Android Solution

Do you have a strategy roadmap for your mobile needs? If not, is mobile on your mind?

Smartphones, tablets and mobile internet devices are redefining the user data and information consumption paradigm. Consumers and corporate workforces are leveraging the proliferation of 24×7 connectivity and large screen/compute power to enable enterprise access, social media access and information access like never before. The first wave of mobile apps were about putting great UI, interactivity and branded experience in the hands of the consumer. Now, it is about connecting the dots – mobile, web, cloud and UI technologies coming together to create solutions that empower the mobile user/worker.

Pariksha Labs is a leading provider of mobile solutions – both strategy consulting and application development. We have a mature in-house team of consultants, developers, UI designers, and we can deliver across a host of mobile platforms.

If you have a mobile strategy roadmap Pariksha can help you build its components. If mobile is on your mind, Pariksha can translate your vision into a roadmap. Talk to us, and you will be glad you did.

The Mobile Internet and Its Impact on Your Business

A research report published in December 2009 by Morgan Stanley Research Team concluded that the current decade belongs to Mobile internet and argued that all businesses should “take a note of what Apple + consumers are doing and determine how to adapt to the mobile internet over the coming decade”.

In just 9 months since the report was published, the forecast has become a reality. Powered by 3G/4G technologies and ever increasing smart-phone capabilities, consumers have begun to adopt mobile internet as part of their daily lives. Millions of Apps both enterprises oriented and consumers oriented have been published, downloaded and first movers have built an advantage.

A key impact of the growing mobile internet trends is the demand from customers and users who want accessibility of information about a company and its products or services at any time, from any location and with complete ability to engage in any business transaction. And this is translating into demand for mobile friendly websites – customers and users want to access company information either via an App or via a pleasing browser based interface. If you website does not provide this experience, you may be missing out on the younger customers and loosing points with the more mature customers.

There was a time a few quarters ago when WAP based websites were the cutting edge for mobile website access. However, with the advent of HTML5 and smart-phone browsers, the trend has shifted in favour of the latter and rich mobile websites have become the expected experience.

Mobile website development has some unique challenges given the limitations of the form factor, screen, battery, capabilities etc. Pariksha Labs has been developing web-apps plus mobile combo solutions for customers in US, Europe and India and will be happy to provide you consulting, design and/or development services for your projects.

Here are some key learnings and experiences from our work with mobile websites so far:

Limitation 1: size of screen
Mobile is also known as the 4th screen (cinema, TV, computer are the first three screens). It is the most powerful screen but in a few cases the size of screen makes it difficult to see text and graphics dependent on the standard size of a desktop computer screen. The size of a screen is one critical issue but the newer Smart-phones are trying to overcome this issue. The notepad form factor (iPAD, Kindle etc) provide a much larger screen real estate but creates more complexity for the website.

Limitation 2: navigation
The small screen as a challenge is coupled with issues like navigation. Most mobile devices do not use a mouse like pointer, but rather simply an up and down function for scrolling, thereby limiting the flexibility in navigation. This challenge is best addressed by innovative UI design that focuses on pull-up menus; slider based controls, touch based inputs etc.

Limitation 3: multiple windows
Most of the mobile phones don’t allow opening more than one window at a time. However, browsers such as Opera Mini and oceanus apps for iPhone allow multiple windows access. The other challenge comes in the form of lack of Javascript, cookies, and client-side scripting. We have found that designing a screen grid and mapping the same to left/right and up/down navigation can help manage the multiple window requirements better.

Limitation 4: speed
A key challenge with mobile internet is speed of connectivity (at least with 2.5G technology). Moreover on mobile devices a single page which otherwise is viewed on a desktop is broken into segments for mobile access. These broken pages are treated as separate pages. This challenge as paired with the slow speed makes navigation between these pages even slower. Moreover, many pages, in their conversion to mobile format, are squeezed into an order different from how they would customarily be viewed on a desktop computer. To overcome these challenges, be prepared to design your mobile website differently.

Limitation 5: content types
Unfortunately, many mobile devices cannot access pages with a secured connection, Flash or other similar software, PDFs, or videos. This makes it difficult for all those sites which have these features to be accessed over mobile device. Since only certain content can be transferred, businesses fear it may mean development and maintenance of an alternate web site at a high expense. Depending on the business domain, you may have to deploy additional back-end technology to server different content types for mobile internet – video is a prime example with HTTP streaming preferred over flash media server streaming.

Limitation 6: development resources
One of the biggest challenges in building mobile websites is scarce mobile web development resources. The mobile website development and maintenance engineers are not in abundance. This makes development of any mobile website a tricky affair. There are a few first time developers who are struggling hard to develop a good mobile website. It is important to identify right mobile website and application development team to develop the mobile website.

Welcome to the world of Geekoo

ParikshaLabs is an innovative R&D oriented software service provider with competencies and focus on Enterprise Level RIA, Online Video, Adobe platforms, Mobile Application development, and QA Testing Services. The journey of ParikshaLabs started in Sep 2007. In this short span of time we have covered numerous milestones.

Our mascot “Geekoo” believes that high end R&D can help deliver high ROI. Geekoo has deep technical consulting experience and programming expertise. He has designed and executed global project management practices and attracted top programming talent from the industry for ParikshaLabs. He is smart, young, and dynamic. He represents our culture and will be face of our blog.

Geekoo will share industry trends, technology trends and our achievements and various other technical and programming experiences while executing projects. Geekoo will cover verticals such as Enterprise Level RIA, Online Video, Adobe platforms, Mobile Application development, and QA Testing Services. And of course collaborative distributed software development.

We hope you will find Geekoo’s ideas useful in your area of business. Geekoo wants to make ParilshaLabs a software service provider of your choice.