Pariksha Labs has started offering this new suite of services, termed “MARTECHINGTM” (marketing + technology) to start-ups, SMEs and large brands. Interested to push the digital & social media marketing envelope. In the 8 weeks since launch, we have signed on 6 customers and used our superior traffic and data analytics and social listening tools to deliver on improved digital consulting, brand messaging, social media strategy and presence management.
  • banajaras
  • Metrics From To Growth(%)
    Page Like 93702 213178 127%
    Post Reach 334094 10937259 3K%
    Post Engagement 32314 932058 2.7K%
    Total Video Views 1618 2753168 170K %
  • pomc_logo
  • : 209737 in 5 months
  • : 7407867
  • : 457764
  • : 379333
  • notesgen
  • : 3000 to 11000 in 1 month
  • : 200 to 1000 per post
  • : 10K to 120K in a month
  • : 20 to 125 per day
  • View More

MartechingTM includes

  • * Web/mobile strategy and tools
  • * User engagement models and tools
  • * Personalization, social listening and follower persona build-up
  • * Real-time campaign effectiveness and tunning
  • * Hacking major platforms (FB, TWitter, WhatsApp, LinkedIn) for data mining and messaging
  • * Near real-time marketing collateral / content creation.
  • * Proprietary tools – OM (Online-interaction mining), Whatsapp Probe, LinkedIn Labs, Twitter
    Trawl, CBMA
    (call based marketing automation) & many more.

Think of MartechingTM as hiring a CMO + CTO for your brand without the need to build a department and/or large spends.

Need our services?

 B2B B2C

 Increase Web Traffic Increase Social Reach Improve Social Engagement Optimize Social Advertising Integrated Strategic Consulting



Arvind – CEO of Pariksha Labs is a tech & marketing expert with deep focus on innovation.

2014 – Feb 2015, Arvind co-ordinated the IT & Social Media strategy for AAP. A past veteran at Adobe, Polaroid, Apple he now helps start-ups and SMEs build great products and businesses.

He is an angel investor, mentor to tech start-ups, TiE charter member and passionate about marketing & tech.


Manish is a new age hospitality entrepreneur, a branding expert and social media story-teller. An advertising veteran with 17+ years of hands on experience at JWT, Ogilvy, Mudra, Leo Burnett, Digitas etc.

Early stage co-founder at Oravel (Now OYO rooms) he runs two successful hospitality start- ups – & A passionate believer in the power of story- telling using digital tools and eco-system.

An expert at giving start-ups – sound branding, digital marketing & social media advice and deliverables.

Whether you are a start-up or a BIG brand, MartechingTM will help you mine consumer insights from BIG data in real time & keep you way ahead of competition.